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Google Snaps Up Visual Search Engine Like.com

Google could rule web search but that doesn’t indicate it has all of the answers or it knows all methods to answer your issues, so the business has last week acquired California-based Like.com, a graphic search engine for buying.
Google’s probable program with Like.com is to utilize the technologies behind the website to boost its synonymous image search works and integrate this kind of search in several goods and services. The financial details of the deal were not disclosed but reports state Google paid around $ 100 million for Like.com.

Google confirmed Aug. 20 it has acquired Like.com, whose graphic search engine assists folks match dresses and different apparel online and buy them from stores.

Financial terms were not disclosed, though TechCrunch mentioned the deal is within the neighborhood of $ 100 million.

Like.com CEO and founder Munjal Shah announced the deal found on the Like.com house page Aug. 20. A Google spokesperson told eWEEK, “We’re satisfied and excited to welcome Like.com to Google, where they’ll work carefully with our commerce team.”

Search engines like Google and Microsoft’s Bing and e-commerce websites including Amazon.com perform a fine job surfacing items including books, electronics and DVDs, commonly purchased online based on ratings and reviews.
Like.com mentioned it uses computer vision and engine understanding development to peddle “soft goods” or those that are bought based on a consumer’s individual design and “whether the item matches an ensemble to active styles and opinions of the fashion elite.”

“With that in your mind, we’ve developed technologies that lets us recognize visually what terms like ‘red high-heeled pumps’ and ‘floral patterned sleeveless dress’ mean and built algorithms to recognize whether those pumps complement or clash with that dress.”

In impact, Google has acquired a graphic search engine advertising for fashionistas. While Google won’t state just what it plans to do with all the technologies, the Google spokesperson dropped hints in this statement:

“While Like.com usually work its Websites individually in the close expression, we’re excited about the development they’ve built as well as the domain expertise they’ll bring to Google as we continue to work on building superb e-marketing experiences for our consumers, advertisers and couples.”

Like.com’s technologies might be used to Google’s Product Search comparison buying Website, that is in beta, or Google’s Commerce Search engine for stores.

What is certain is Google is investing mightily in computer vision technologies, which allows graphic search, for the desktop and mobile device.
Google in April acquired graphic art search engine Plink. This web advertising approach has been chosen to fortify Google Goggles, the mobile graphic search application Google introduced earlier this year.

Goggles, whose creator Hartmut Neven sold his business Neven Vision to Google in 2006, lets consumers search for information on objects and places by snapping images with their smartphone camera.

Google’s venture capital arm furthermore invested in Pixazza, which assists Internet consumers buy items they see in pictures on Websites.

Like.com continues to be alive and kicking but can be shut, depending on Google’s future moves.

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