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How Does Bing’s Results Page Impact SEO

bing search engine
by Yandle

Bing has today been around for a couple of months and, although it has failed to change the face of search and really rival Google as Microsoft definitely hoped, it’s today providing Yahoo with a sturdy contender for next destination in the search wars.  While Google is nevertheless going to become the main focus of search engine promoting firms Bing is too big to be ignored.  Bing has brought with it some very significant changes to the established set of 10 natural results and this short article will consider a few of these changes and analyze how they would impact SEO.

For the last decade there were some main changes in the technique that search engine results pages (SERPs) display their results.  Google have moved towards a combined results page which pulls additional results from image, movie, product, information and regional searches but the standard set of 10 natural listings nevertheless remain; with Bing Microsoft have changed this.  Bing splits its results page into 3 columns: the proper contains paid advertising (as searchs to work as the search engine standard now); the center contains the organic listings as well as the proper contains an ‘explorer bar’.  The key changes Bing brings affect the center results prevalent as well as the new explorer bar.

The many dramatic (and possibly thinking for search engine optimizers) change comes by cutting the natural listings from 10 right down to 5.  It is generally reported that the lower in the results a page is indexed the fewer clicks it may receive and fresh five page 1 results have been forced onto page 2.  But these 5 results are not truly the only ones to be shown, rather Bing automatically delivers further sets of results based on synonymous searches performed by alternative searchers.  What this signifies for SEOs is the fact that Bing really offers better range for extended tail key words to be found by searchers.  To demonstrate this, a website may be optimizing for the phrase “Edinburgh Hotel” earlier they will be unlikely to show up for an “Edinburgh” search, but Bing automatically sees that “Edinburgh Hotel” is regarded as the most commonly known searches and automatically delivers some particular results found on the “Edinburgh” SERP.  Ultimately while this signifies generic search terms is harder to rank for, the more targeted lengthy tail key words might land on more SERPs.

The explorer bar furthers the lengthy tail search suggestions by providing a list of rapid hyperlinks to these recommended subjects, and the standard list of “similar searches”.  The explorer bar furthermore delivers a search history which, despite being very worthwhile, has no real impact on SEO.

In the finish Bing will likely not turn the SEO globe upside down, it may confirm harder to hit the initially page for general terms, but extended expression keyphrases (usually the ones that transform well) is more probably to hit the initial page.

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