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Networking Marketing 101

As a former franchisor, small business owner, and co-author of Franchising 101, a book which was in print for nearly 10-years – I’d say I know a thing or two about network marketing, networking, and the synergies which can be quickly gained by building a strong team.

So, let’s talk a little bit about network marketing, and test your knowledge of network sales and marketing business models. Multi-layered networked business strategies work because they use the power of numbers and the law and principle of 3-degrees of separation.

Have you ever wondered how things get around the internet so fast or how interesting videos, emails, or other things go viral? It’s the same exact principle – and it starts with a single individual as a catalyst. Perhaps that single individual is YOU?

Of course, if you want something to go viral or get around that means you have to give it a good push or send off, and whatever it is that you are sending needs to be desired, wanted, needed, or interesting right? Therefore, the concept needs to be strong, and so too does the vehicle.

The Internet is a good vehicle, just like network marketing strategies are a good vehicle to use in business to move products and get the most desired, or needed products in the hands of those who wish to have them. That is to say individuals which are willing to depart a unit of trade – let’s say a “dollar” to partake. Really simple stuff, you see?

Network marketing works because as the network grows, it becomes stronger.

By joining in with a network of the kind you may be delivering your synergies to the group, and the group is supporting you, as you help others. These are all fundamentals that are included in a tribal island government, or perhaps a village. It is how people have progressed over the last limited thousand years. No question it works.

And, it works best when the products or services being sold are those which are most needed by the overall population. In fact, it would actually be possible for an entire civilization or society to move various products and services through each individual member of the society. That is to say everyone in the entire civilization could run a small networking type business.

The basics of the business model are quite simple, you buy the products and services that are offered as needed, and you also sell the products in the product line to a few folks. Meanwhile, you also bring other people into the organization who do the same. You receive a small stipend, or commission for everything that the people that you bring into the organization sell, and in turn they go and recruit even more people.

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