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The New Microsoft Bing Search Engine and What We Can Learn From It

Microsoft has introduced a brand-new search engine called Bing. It is intended to take company away from Google (of course). The engine is fairly sophisticated and does means over really return search results.

Try a limited searches in images and see their interesting deficiency of convenience guidelines. It searchs like Microsoft has decided to become pro-frames. How awful. The map search has the same difficulties.

But we CAN discover anything from Bing. Try a video search. At initial I got a fright when a movie thumbnail began playing on mouse-over, but after a limited instances it was pleasant feature. They don’t play the entire movie on mouse-over – only small collage pieces – but it offers you a better idea of the content than merely a thumbnail does. Kinda cool.

The search results online end of aspects is additionally a good improvement on Live and Google. Each outcome today has an AJAX popup that appears to the appropriate on mouse-over, which shows more relevant content within the destination page, including some navigation choices found on the destination page.

The largest skull-scratcher though is why they usually utilize the meta description as the content of the individual search results. Google abandoned this eons ago. In my testing I got results where the meta description wasn’t even relevant to the page content, but the meta description is what was selected in the results.

Search results shape websites like Amazon today include more secondary hyperlinks which single out points like ratings. That is a good feature too.

Taking marketplace share away from Google is no simple feat – particularly by Microsoft since their perception on the market is not positive.

However it should be mentioned that this really is a wise effort and might create a dent in Google over time.

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